Indoor Location-Based Services over Wi-Fi networks have become very important for many venues globally, where Wi-Fi networks are already available. However, there are significant Wi-Fi net work related concerns and issues that need to be addressed for reliable, scalable and standard-based enablement to take place and all ecosystems to benefit from. The Industry should study the possibility of standardizing the Wi-Fi based LBS analytics, to develop a harmonized mechanism to make device MAC Address and the detailed information (RSSI, Time Stamp) available to the analytics engine and servers, and enabling for value added services. User device information is available through 802.11 standard frames such as Probe request, Data messages and ACK Messages from devices and these frames are transmitted regularly (different period depending on OS version). Some vendors and service providers have their own proprietary solutions for gathering above message frames for LBS solutions, but these solutions are not interoperable with one another.

Operators and LBS service providers which have AP provided from different vendors can extend their LBS business if each solution is interoperable by standard or certificate program.

PROJECT DESCRIPTION

Target Audience

Target Audience includes WBA members, Device vendors, device service provider, Wi-Fi advocates, industry analysts, Wi-Fi operators, Cellular Operators, networking equipment providers.

Business objectives

  • Identify the business opportunities and challenges for LBS and advertising

  • Foster the deployment of LBS and advertising

Target Outcomes

Driven by the needs of the operators, WBA, leveraging its earlier work on LBS in 2015 and new industry developments to study how to address identified issues and explore the creation of a reliable, scalable and standard based solution available to the industry.

This paper analyses the business opportunities and provide guidelines for operators and various venues for Indoor Wi-Fi based for an end-to-end system enabling the Wi-Fi based analytics solution, including the use cases that will support and benefit from a standardize LBS analytics.

PROJECT LEADERS

AVAILABLE FOR DOWNLOAD FROM THE RESOURCE CENTRE

Keywords

Location, end-user device, analytics, RSSI, MAC Address, Probe, business case, geofencing, Wi-Fi coverage

BECOME

A MEMBER

VIEW

ALL MEMBERS

SIGN UP

FOR OUR NEWSLETTER