Target Audience includes WBA members, Device vendors, device service provider, Wi-Fi advocates, industry analysts, Wi-Fi operators, Cellular Operators, networking equipment providers.
Identify the business opportunities and challenges for LBS and advertising
Foster the deployment of LBS and advertising
Driven by the needs of the operators, WBA, leveraging its earlier work on LBS in 2015 and new industry developments to study how to address identified issues and explore the creation of a reliable, scalable and standard based solution available to the industry.
This paper analyses the business opportunities and provide guidelines for operators and various venues for Indoor Wi-Fi based for an end-to-end system enabling the Wi-Fi based analytics solution, including the use cases that will support and benefit from a standardize LBS analytics.