Discover how WayFi Wireless and Alta Labs partnered to launch AltaBoost—carrier-grade Wi-Fi offload technology that delivers seamless connectivity, better coverage, and new revenue opportunities for venues and MSPs

Monona, WI – April 16, 2025 – WayFi Wireless, a leader in seamless cellular offload and advanced Wi-Fi monetization, is proud to announce the launch of AltaBoost, a groundbreaking technology built by WayFi and now brought to market through a close collaboration with Alta Labs, the first access point manufacturer to directly integrate and commercialize the solution.

AltaBoost isn’t just another feature—it’s the result of deep innovation from WayFi Wireless, designed to enable carrier-grade Wi-Fi offload and seamless user experiences over Passpoint and Hotspot 2.0. With Alta Labs stepping in as the first network appliance vendor to adopt and promote the technology, AltaBoost is now making its debut in enterprise-grade Wi-Fi deployments across North America and beyond.

“WayFi Wireless has been at the forefront of seamless connectivity for years,” said Russ F., President and Co-Founder of WayFi Wireless. “AltaBoost is a direct result of that innovation. We architected the back-end technology, protocols, and monetization model. Alta Labs has now become the first OEM to make this capability turnkey in their platform—and we’re excited to see the market finally catch up.”

What Is AltaBoost?

AltaBoost is a Wi-Fi offload engine that allows mobile devices to securely and automatically connect to Wi-Fi using their cellular identity. Devices join a specially broadcast SSID over Passpoint without ever prompting the user for a password or login, resulting in instant, encrypted connectivity that feels exactly like a native cellular experience—except it’s running over Wi-Fi.

Built for seamless roaming, AltaBoost creates a bridge between Wi-Fi and mobile networks, ensuring that when cellular coverage is weak or overloaded, devices can automatically transition to optimized Wi-Fi—no user intervention required.

Behind the scenes, AltaBoost handles:

  • Authentication and user identity based on SIM/eSIM or IMSI credentials

  • Dynamic traffic prioritization to favor voice and time-sensitive services

  • Per-user optimization, so no one user can degrade quality for others

  • Enterprise-grade encryption and security

  • Scalable deployment across entire venue fleets

With Alta Labs now integrating this system into their controller and access point firmware, AltaBoost becomes the first truly plug-and-play solution for Wi-Fi offload—turnkey for MSPs, enterprise networks, and venues of all sizes.

From R&D to Market: WayFi’s Vision Realized

AltaBoost is not an Alta Labs invention—it’s a WayFi Wireless solution from the ground up. Over the past several years, WayFi has developed and deployed this system in real-world environments, including large venues, retail spaces, and hospitality locations. With WayFi’s backend infrastructure, policy engine, and monetization layer now proven at scale, the time was right to bring AltaBoost to the broader market.

“WayFi’s vision is what made AltaBoost possible,” said Chase Harrison, CEO of Alta Labs. “Our job was to take that vision and make it native in our hardware, so it’s effortless for partners to deploy. We’re proud to be the first network vendor to bring this to market, and we’re excited to build on it together.”

WayFi Wireless continues to operate the policy and authentication infrastructure that powers AltaBoost. For end users and venue operators, that means guaranteed compatibility, flexible integration into existing systems, and a proven support pipeline for deployments of any scale.

Benefits for Enterprises, MSPs, and Venues

AltaBoost offers tremendous value for businesses that want to monetize, extend, or improve their wireless networks:

  • Monetize existing Wi-Fi by enabling seamless carrier offload

  • Eliminate poor coverage zones without installing DAS or small cells

  • Provide guests with secure, automatic connections

  • Enable support for 70%+ of smartphones without any app or portal

  • Leverage existing WayFi Wireless relationships for backend setup and ROI modeling

In short: venues get better performance and new revenue opportunities. Mobile users get better service. And carriers get better cost-efficiency.

A New Standard in Wireless Connectivity

AltaBoost is more than a feature—it’s a paradigm shift. Thanks to WayFi’s innovation and Alta Labs’ forward-thinking integration, the future of seamless connectivity is now just a firmware update away.

With more OEMs and Wi-Fi vendors expected to follow Alta’s lead, WayFi Wireless remains the core technology and business architect behind AltaBoost—and the go-to provider for anyone looking to bring it to life in their environment.