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New Case Study: How Anheuser-Busch InBev and Adentro Boosted Foot Traffic and Marketing Performance Across Pub Locations

In today’s competitive hospitality landscape, brands like Anheuser-Busch InBev are turning to OpenRoaming™ to deliver frictionless, secure Wi-Fi that enhances customer experience and marketing performance. The “Driving ROI with OpenRoaming Guest Wi-Fi” case study reveals how AB InBev and Adentro used seamless connectivity to increase pub foot traffic and deliver measurable campaign results.

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