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Brand Guidelines
The brand identity rules help us to communicate more effectively by establishing simple principles for the way we use the visual elements. In order to help understand more about our aims and the work that we do, we need to:
• Maintain Focus
• Be simpler and clearer in order to be more helpful to our members and partners
• Project a distinctive and cohesive personality so that our members and partners understand more about the way we work
• Maintain a consistent look that is harmonious, positive and coherent
For our full logo suite, see here
Logo Suite
To ensure maximum clarity of the WBA brand and sub-brands, the files supplied here should be the only versions used across all media. Versions of the WBA master logos, WGC logos and OpenRoaming logos are featured here, for any further files necessary, please contact us here
To see how to use these logos correctly and how to maintain consistency across our brand, see here
