Building on WBA’s earlier foundation, the In-Flight Connectivity: Wi-Fi Deployment & User Experience report moves from technical enablement to business impact — showing how OpenRoaming™, Passpoint®, and CAPPORT are transforming the passenger journey into a seamless, connected experience “from terminal to aircraft to destination.”
Key Insights
- Repositions Wi-Fi as a core brand and engagement platform, not just a connectivity layer.
- Introduces automatic onboarding via Passpoint and CAPPORT API for frictionless access while maintaining airline portal visibility.
- Demonstrates how OpenRoaming™ enables continuous connectivity across airports, aircraft, and beyond — creating one unified travel experience.
- Empowers airlines to act as identity providers, extending loyalty and personalization through secure digital credentials.
- Quantifies benefits for all stakeholders — higher NPS, new ancillary revenue, improved operational efficiency, and enhanced crew connectivity.
- Provides standards-based solutions to challenges in cost, coverage, and legacy aircraft systems.
- Highlights post-COVID recovery where in-flight connectivity builds passenger trust and differentiates airline brands.
This report redefines in-flight Wi-Fi as an integral part of the digital passenger experience — delivering both convenience and commercial value through interoperable, secure, and automated connectivity.
Interested in joining coming projects?
For current WBA Members: Contact the WBA PMO at pmo@wballiance.com to register your interest in the next trial phase.
For organizations not yet part of WBA: Contact WBA Membership at membership@wballiance.com to learn how to join and participate in upcoming programs.
For additional publications, visit the WBA Resource Centre.
This whitepaper is brought to you by:
This project is bought to you by the In-Flight Connectivity team led by the WBA Roaming Work Group.
