WBA Privacy Policy


The WBA represents the interests of our members across the Wireless ecosystem  working on programs that help to advance the business opportunities and resolve the business issues and enable them to optimise their operations and customer experience. The WBA also produces industry-leading events such Wireless Global Congress and the Vision Forum.

At The WBA, we take privacy and data protection seriously. This Privacy Statement describes The WBA’s policies and practices regarding its collection and use of your personal data, and sets forth your privacy rights.

When this Privacy Policy applies

This Privacy Policy applies to all services and products offered by The WBA including wballiance.com; wirelessglobalcongress.com and worldwi-fiday.com. It also applies to our branded apps.

Our privacy policy does not apply to services and products offered by other companies and individuals. We are not responsible for the privacy policies and practices of other websites, even if you access them using links from The WBA websites. We strongly recommend that you check the policy of each site you visit, and contact its owner or operator if you have any concerns or questions.

Updates to this Privacy Policy

We will update the Privacy Policy when necessary to reflect changes in our products and services. If there are material changes to the policy or in how the WBA will use your personal data, we will notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification, and you will have a choice as to whether or not we use your information in this new manner. We encourage you to periodically review the Privacy Policy to learn how the WBA is protecting your information.

If you have any queries about the Policy, please get in touch with us using the contact details set out at Contact Us link below.

Collection and Use of Information

The WBA collects personal information in order to provide you with our services and products. We collect information you give us, and information we get from your use of our services and products.

We collect information you give us, for example, when you join as a member, register on the extranet, register for one of our events, download a white paper from the resource centre or subscribe to one of our publications or other communications. The information collected can include (but is not limited to)

  • your name
  • job title
  • employer name
  • work address
  • work email
  • work phone number
  • Area/topic of particular interest

We also collect information about you when you use our services or products. For example, when you visit our websites, or view and interact with our ads and content. This information may include internet protocol (IP) addresses, the region or general location where your computer or device is accessing the internet, browser type, operating system, other information that is provided by the end user device and usage information about the use of WBA’s websites, including a history of the pages you view. We also use cookies and web beacons. You may view our Cookie Policy

From time to time, The WBA receives personal information about individuals from third parties. This may happen, for instance if your employer is a member of WBA and signs you up for an event, a program or training.

We process your personal information for account administration, to deliver the products and services you require, and to inform you of WBA events, meetings, content, initiatives and other benefits or opportunities associated with WBA or the industry. The WBA may also use this information to help us understand your needs and interests to better tailor our products and services to meet your needs.

We may contact you by any means of communication for which you have given us contact details and authorised, including e-mail, telephone, and post. You can tailor and modify what you receive from us at any time by contacting us.You can also unsubscribe at any time via the unsubscribe button present in all of our electronic messages or by using the Contact Us section below.

Sharing of Information

We do not sell personal information to anyone and will not otherwise reveal your personal data to third-parties for their independent use unless (1) you request or authorize it, for instance by registering to a summit or a partner programme, or giving permission to exhibitors and sponsors to scan your attendee badge at the event; (2) it’s in connection with a WBA event; (3) the information is provided to comply with the law, enforce an agreement we have with you, or to protect our rights, property or safety, or the rights, property or safety of our employees or others; (4) or the information is provided to our agents, vendors or service providers who perform functions on our behalf.

Transferring Your Information Outside of the European Economic Area (EEA)

In using your information as set out in this Policy, it may be transferred to countries outside the EEA and Switzerland. By way of example, this may happen if one of our associated companies or our service providers is located in a country outside the EEA.  When we transfer personal data from the EEA and Switzerland to other countries we use a variety of legal mechanisms, including Standard Contractual Clauses adopted by the EU Commission, to ensure your rights and protections travel with your data.

Your choices and control

Under privacy laws, data subjects have certain rights. This Privacy Policy is intended to give transparency about what personal data WBA collects and how it is used, enabling you to make meaningful choices.

If you wish to confirm that the WBA is processing your personal data, or to have access to the personal data WBA may have about you, please contact us by using the details set out at the Contact Us section below.. Reasonable access to your personal data will be provided at no cost upon request. If access cannot be provided within a reasonable time frame, we will provide you with a date when the information will be provided.

You also have a right to rectify the record of your personal data maintained by The WBA if it is inaccurate. You may request that the WBA erase that data or cease processing it, subject to certain exceptions. You may also request that The WBA cease using your data for direct marketing purposes by using the details set out at the Contact Us section below. In many countries, you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how the WBA processes your personal data. When technically and operationally feasible, The WBA will—at your request—provide your personal data to you or transmit it directly to another controller.

WBA retains data for the duration of the customer’s or member’s business relationship with The WBA, or until permission is withdrawn. For more information on where and how long your personal data is stored, and for more information on your rights of erasure and portability, please contact us by using the details set out at the Contact Us section below.

Contact Us

If at any time you would like to contact us with your views about our privacy practices, or with any enquiry relating to your personal information, or if you do not wish us to continue using your information as outlined above, you can do so by sending an e-mail to privacy@wballiance.com.

Cookies and similar technologies

When you visit or interact with our sites we or our authorized service providers may use cookies and other similar technologies to monitor activity of our web service to ensure it meets our high level of quality, and ensure performance is maintained.

We hope the information below provides you with clear and comprehensive information about the technologies we use and the purposes for which we use them, but it you have any additional questions please contact privacy@wballiance.com.

Your consent

By continuing to use and navigate our sites you are agreeing to our use of cookies and similar technologies as described herein and in our Privacy Policy.  If you do not wish to accept these technologies in connection with your visit to or use of our sites please see additional options below available to control or delete our, or our service provider’s, use of these technologies.

What are cookies

These technologies are essentially small data files placed on your computer, tablet, mobile phone or other device (“collectively, a “device”) that allows us to record information when you visit or interact with our websites, service, applications, messaging, and other tools. Though often these technologies are generically referred to as “Cookies,”.

Automatically collected Cookie information

Whilst visiting our website data may be collected, including information like Internet Protocol (IP) addresses, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information concerning the timing, frequency and pattern of your service use.

How your data on our website is collected and stored

Data will be collected on our website in the following ways:

a) Via web contact forms on our website

Data provided via our website forms is manually submitted by the user, and stored in an encrypted MySQL database.

b) Via Google Analytics tracking

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and user behaviour, enabling us to enhance the user experience and analyse marketing.

Google use cookies to offer this service and their privacy policy is available at: https://www.google.com/policies/privacy/

All data is stored on Google’s secure servers. No personally identifiable information is tracked via google analytics. The IP address used during visits in anonymised.

c)Via web server tracking software provided with our web hosting

Our web hosting provider may track user behaviour and monitor potential security threats, and as such will collect data designed to keep the website operational and your information secure.

All data is stored on our web host’s secure servers and will be made available in association with a relevant data protection request.

d)Via browser cookies

Our website uses cookies, defined as a string or array of information that a website stores on a visitor’s computer. Your browser provides this information on each visit to our websites.

Website visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our website.

How to manage, control and delete cookies.

You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) it may limit your use of certain features or functions on our website or service. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon as you visit our site.

Internet browsers allow you to change your cookie settings. These settings are usually found in the ‘options’ or ‘preferences’ menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the ‘Help’ option in your internet browser for more details.

If you wish to withdraw your consent at any time, you will need to delete your cookies using your internet browser settings.

More information about cookies

The WBA, in line with Singapore law, has a designated Data Privacy Officer – you may contact the Data Privacy Officer at privacy@wballiance.com or write to us at:

Wireless Broadband Alliance Ltd
3 Tai Seng Drive
Singapore 535216