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Introduction to the WBA Industry Report 2026

The WBA Industry Report 2026 captures a pivotal moment for the global wireless ecosystem, revealing strong confidence in Wi-Fi’s future and accelerated momentum behind next-generation technologies. Surveying leaders across Wi-Fi, cellular, and enterprise sectors, the report shows that 62% of respondents are more confident investing in Wi-Fi than they were a year ago—a clear indicator that Wi-Fi is regarded as critical infrastructure for enterprise operations, public services, and digital transformation initiatives.

Wi-Fi 7 emerges as the most anticipated advancement, with AI-driven and cognitive networks following closely, as organizations preparing to integrate AI to improve automation, network reliability, and operational efficiency. Respondents also forecast strong growth across Smart Home IoT, AI applications, and Industrial/Manufacturing IoT while stadiums and event venues are seen as the environments likely to experience the greatest traffic surge.

A standout theme in the 2026 report is the growing importance of convergence. 60% of respondents say combining Wi-Fi and 5G will increase enterprise flexibility, and an equal share expect the technologies to co-exist rather than compete. This trend aligns with rapid momentum behind OpenRoaming, which is shifting into mainstream adoption. Key motivators include frictionless onboarding, seamless Wi-Fi/5G transitions, and consistent connectivity across networks.

Security, privacy and user experience continue to lead organizational priorities. Seventy-six percent identify network security as their most important concern, closely followed by Quality of Experience, Quality of Service, and seamless authentication. Among Wi-Fi 6E and Wi-Fi 7 features, Multi-Link Operation (MLO) is viewed as the most impactful, reflecting the industry’s focus on reducing latency, improving resilience, and maximizing spectrum efficiency—particularly as 6 GHz becomes central to future strategies.

Explore the full findings and future outlook at https://wballiance.com/industry-report-2026/.

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