The brand identity rules help us to communicate more effectively by establishing simple principles for the way we use the visual elements. In order to help understand more about our aims and the work that we do, we need to:
• Maintain Focus
• Be simpler and clearer in order to be more helpful to our members and partners
• Project a distinctive and cohesive personality so that our members and partners understand more about the way we work
• Maintain a consistent look that is harmonious, positive and coherent
For our full logo suite, see here
