Free Holiday Wi-Fi Available at Manhattan Subway Stations, NYC and San Francisco Hotzones; Sponsorship Highlights Microsoft’s New Windows Store and App Opportunities for Windows 8
LOS ANGELES – Oct. 8, 2012 – Boingo Wireless (NASDAQ: WIFI), the Wi-Fi industry’s leading provider of software and services worldwide, announced today that Microsoft is sponsoring free Wi-Fi access at high-traffic New York and San Francisco locations from now through the end of the year. The Wi-Fi sponsorship is part of the launch celebration for Windows 8, and will introduce the new Windows Store for Windows 8 to the app builder community. Consumers can also enjoy browsing great new apps in the Windows Store, view staff recommendations and get personalized picks based on apps they may already use.
As part of the holiday promotion, Microsoft’s sponsored Wi-Fi is immediately available for users of all Wi-Fi enabled devices in six Manhattan subway stations, supported by Transit Wireless’ state-of-the-art network, and across Wi-Fi hotzones covering iconic San Francisco locations including Union Square, Fisherman’s Wharf, UN Plaza, the Financial District, Nob Hill and more. Microsoft will also sponsor Wi-Fi via more than 200 Manhattan hotzones, starting November 1. The Wi-Fi hotspots are part of Boingo’s Cloud Nine media platform, a global advertising network that enables brand advertisers to reach target audiences through high engagement Wi-Fi sponsorship.
“At Microsoft, we know that amazing apps are being built in New York and San Francisco, and we want to give talented developers the chance to launch their businesses through the Windows Store,” said John Richards, Senior Director at Microsoft Corp. “We hope our Boingo Wi-Fi sponsorship will introduce the Windows 8 opportunity to app builders in NYC and San Francisco, while providing folks with Wi-Fi connectivity on-the-go.”
“Microsoft’s sponsorship of Wi-Fi in New York and San Francisco is a testament to the targeted reach and deep engagement Boingo’s Cloud Nine advertising network delivers,” said Dawn Callahan, vice president of consumer marketing for Boingo Wireless. “Our Wi-Fi sponsorships deliver meaningful advertiser content to key consumer audiences, help partner venues meet their revenue needs, and keep people connected from subway station to city center.”
“New York is always bustling during the holidays, and Microsoft’s sponsorship of Boingo Wi-Fi on the Transit Wireless subway wireless network will help straphangers stay connected,” said Jerry Page, MTA director of strategic initiatives. “We’ve received positive feedback from our subway riders on Boingo’s sponsored Wi-Fi, and look forward to having them continue this free service through the holidays.”
In addition to the New York subway system and metropolitan hotzones worldwide, the Boingo global advertising network includes more than 70 leading airports, dozens of shopping centers and stadiums, and thousands of hotels, restaurants and recreational areas, accessible to more than 1.5 billion people annually.
About Boingo Wireless
Boingo Wireless, Inc. (NASDAQ: WIFI), the world’s leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at more than 500,000 hotspots worldwide. With a single account, Boingo users and Boingo’s wholesale partners can access the mobile Internet via Boingo Network locations that include the top airports around the world, major hotel chains, cafés and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo, through its Concourse Communications Group subsidiary, operates Wi-Fi and/or Cellular DAS networks at large-scale venues worldwide such as airports, major sporting arenas, malls, and convention centers, as well as restaurants and retail establishments. The company’s Cloud Nine media platform enables brand advertisers to reach a captive audience through high engagement Wi-Fi sponsorships. For more information about Boingo, please visit http://www.boingo.com and http://cloudnine.com.
Contact:
Katie O’Neill
Boingo Wireless, Inc.
Phone: 310-689-1163
Email: koneill@boingo.com
Boingo, Boingo Wireless, the Boingo Wireless Logo and Don’t Just Go. Boingo are registered trademarks of Boingo Wireless, Inc. All other trademarks are the properties of their respective owners.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains “forward-looking statements” that involves risks, uncertainties and assumptions. Forward-looking statements can be identified by words such as “anticipates,” “intends,” “plans,” “seeks,” “believes,” “estimates,” “expects” and similar references to future periods. These forward-looking statements include the quotations from management in this press release, as well as any statements regarding Boingo’s strategic plans and future guidance. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Since forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. Important factors that could cause actual results to differ materially from those in the forward-looking statements include regional, national or global political, economic, business, competitive, market and regulatory conditions, as well as other risk and uncertainties described more fully in documents filed with or furnished to the Securities and Exchange Commission (“SEC”), including Boingo’s Form 10-K for the year ended December 31, 2011 filed with the SEC on April 13, 2012. Any forward-looking statement made by us in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
