This blog was written by Colleen LeCount, Chief Revenue Officer at Mobolize.
Wi-Fi dead zones can provide a great opportunity for mobile operators to manage network cost and customer experience. What might seem an issue that’s hard and costly to manage can really be an opportunity that solves a common, frustrating problem for mobile users while providing network management benefits for operators.
Case Study – Smart Offload: Enabling Wi-Fi First Strategy and Differentiation
Dead zones frustrate users, and they then often blame their service provider for these moments of no data connectivity. A user’s typical solution is to turn off Wi-Fi to connect to cellular, often forgetting to turn the Wi-Fi radio back on. That drives user dissatisfaction and more cellular usage, which is especially challenging at a time when growing streaming video usage continues to impact network capacity and costs.
With Mobolize’s on-device data management software, mobile users enjoy Wi-Fi until the software recognizes that the Wi-Fi network is unresponsive. Mobolize | Bond monitors the connectivity of both Wi-Fi and cellular radio channels and quickly and smoothly switches the radio to cellular when Wi-Fi isn’t responsive. In addition, it can be configured to load balance for maximum performance.
The result: great increases in CX, complimented by a 30% reduction in cellular data and a 150% increase in Wi-Fi usage. Plus, an overall performance increase of more than 90%, which is hard to ignore.
All this with a friendly commercial model, as this device-only solution avoids server and other CAPEX costs.
And there’s no need for user interaction. It just happens. The magic is on the device – only Bond is needed to create this seamless handoff.
Case Study: Deliver Unique Subscriber Services
For the mobile operator, managing dead zones is an opportunity to not only increase user satisfaction, but to also deliver subscriber services that users want and deliver a positive response.
With mobile users spending 70%+ of their time on Wi-Fi they are at risk for hacking and other security issues. Operators have tried to offer mobile security solutions, but traditional VPNs require heavy battery use and break apps because they double encrypt, which restricts access to streaming video apps. These issues often affect customer satisfaction, so operators are wary of providing security solutions even though it’s a needed product for both consumer and (especially) business customers.
Mobolize | Secure provides an attractive, differentiating product that can be used in partnership with Bond. A tier-one operator customer has indicated that Mobolize’s white label Secure has the highest customer lifetime value (CLV) in their portfolio, providing high-demand and low churn. Customers engage with the known advantages of Secure and then both operators and customers enjoy the advantages of Bond.
This combination of Bond and Secure is a differentiating offer that can increase revenue, especially for Unlimited Plans. Secure’s proven CLV impact and Bond’s success in improving connectivity and performance results in increased revenue and low churn.
There are advantages in keeping the radio on.