Discover How OpenRoaming™ Is Elevating Guest Wi-Fi and Driving Real-World Marketing ROI
In today’s competitive hospitality landscape, brands like Anheuser-Busch InBev are turning to OpenRoaming™ to deliver frictionless, secure Wi-Fi that enhances customer experience and marketing performance. The “Driving ROI with OpenRoaming Guest Wi-Fi” case study reveals how AB InBev and Adentro used seamless connectivity to increase pub foot traffic and deliver measurable campaign results.
See the Impact of Smarter Wi-Fi in Hospitality Venues
Learn how OpenRoaming is enabling beverage and hospitality brands to connect with guests at scale—without passwords, portals, or friction. Explore how to join the WBA OpenRoaming initiative and unlock deeper insights, loyalty, and ROI through intelligent guest Wi-Fi.
Download the Case Study and see how effortless connectivity is transforming guest engagement and marketing outcomes.