The “Venue Requirements for User Engagement” report provides essential insights into optimizing user engagement and revenue opportunities in public Wi-Fi deployment. It emphasizes understanding user needs and leveraging technologies like OpenRoaming™ and Passpoint® to enhance connectivity and user experiences.
By prioritizing user engagement, businesses can reduce costs, increase revenue streams, ensure regulatory compliance, gain a competitive advantage, and facilitate Wi-Fi roaming. This comprehensive guide equips industry stakeholders with best practices to improve overall user experiences and drive business success in the dynamic landscape of public Wi-Fi provision.
The report underscores the critical need for industry stakeholders to prioritize user engagement in Wi-Fi network design and operation. By understanding and addressing the requirements of both venues and users, businesses can enhance the overall user experience, reduce costs, and unlock new revenue opportunities.
The benefits for operators and venues that improve user engagement include:
- Cost Reduction & Cost Control: Implementing efficient onboarding processes and standardized interfaces can help reduce the costs associated with managing and maintaining Wi-Fi networks, especially for venues with high user traffic.
- Increased Revenue Opportunities: By offering seamless and engaging user experiences, venues can attract more users, leading to potential revenue streams through advertising, pay-as-you-go models, or partnerships with third parties and roaming services. For instance, the adoption of OpenRoaming facilitates continuous Wi-Fi connectivity in stores and retail environments, significantly enhancing the shopping experience. It allows customers to seamlessly connect without manual logins, paving the way for real-time promotions and communications that engage customers instantly, without the need for portal logins.
- Regulatory Compliance: Understanding and implementing best practices for user engagement can help industry players comply with regulatory requirements related to user privacy, data protection, and network security. For example, certain regulatory bodies and governments mandate that service providers require users to register for Wi-Fi access. This registration helps criminal investigations trace activities where needed. OpenRoaming streamlines this process by enabling automated login once a profile is downloaded.
- Competitive Advantage: Industry players that excel in user engagement and provide a seamless Wi-Fi experience can gain a competitive edge in the market, attracting more customers and partners.
- Wi-Fi Roaming: Facilitated by the WBA’s OpenRoaming Federation, Wi-Fi roaming offers venues a valuable revenue stream and enhanced user experience. It simplifies Wi-Fi connectivity for users, ensuring secure network access and increasing customer satisfaction. Roaming can also be a form of user exchange, allowing seamless connectivity across partnerships, enriching and simplifying the user experience. GDPR guidelines are implemented in OpenRoaming, ensuring customer data privacy and security, which is crucial for maintaining trust and compliance.
To organizations keen on sharing relevant use cases and insights on Wi-Fi, we invite you to connect with the WBA Program Management Office (PMO) at pmo@wballiance.com
This whitepaper is brought to you by: WBA’s Testing & Interoperability Work Group.
To participate and learn more about WBA coming projects, contact WBA PMO.
