Wi-Fi Monetization & Business Models

TRENDS AND OPPORTUNITIES

Wi-Fi’s financial potential has been dispersed across various WBA groups, with no centralized resource. Different regions use Wi-Fi for cost reduction, data insights, attracting new players, and generating new services and revenue streams.

Wi-Fi monetization is becoming a focus, with models such as paid access, tiered services, advertising, and targeted marketing using customer data. As Wi-Fi 6, 7, and 8 roll out, new monetization opportunities arise.

BUSINESS & MARKET BENEFITS

This project presents a clear business opportunity by promoting Wi-Fi’s potential to expand financial returns for stakeholders across various industries.

By providing a centralized resource on successful case studies, it demonstrates how companies, regions, and countries are effectively deploying and monetizing Wi-Fi.

It also addresses how factors such as cellular data costs, network infrastructure, privacy, and data analytics influence Wi-Fi monetization strategies.

EXPECTED OUTCOMES

• Develop monetization strategies for Wi-Fi across various verticals: Public, Guest, Enterprise, and Residential, offering businesses actionable insights.
• Address concerns on how to scale Public Wi-Fi and the belief that Wi-Fi should always be free.
• Explore the convergence of Wi-Fi and 5G, evaluating its impact on public/private networks and monetization opportunities.
• Broaden Wi-Fi’s value proposition, targeting new sectors like automotive and in-flight services, and leveraging data analytics for better revenue opportunities.
• Evaluate financial considerations, comparing Wi-Fi infrastructure upgrades versus indoor cellular enhancements, and addressing potential 5G revenue cannibalization concerns.