With carrier-grade Wi-Fi emerging as the preferred access solution in many buildings and venues, carriers are expected to leverage their Wi-Fi networks to gain traction for indoor Location Based Services (LBS). They will also partner with indoor location providers to offer value-added services to existing retail clients. Public venue Wi-Fi is now a hot topic, and carriers and vendors are aggressively working on LBS solutions.
This report identifies use cases for the growing areas of location information services, analytics, and advertising in markets such as retail, hospitality, enterprise, public venues, entertainment, and emergency services. It examines the functional requirements of LBS deployments and the technology existing today to meet those requirements.
