Trends and Opportunities
WBA’s Market Work Group is comprised of a team of professional marketers from WBA member companies. It aims to develop and align the various marketing activities carried out by the WBA, including but not limited to general marketing, event marketing, and thought leadership with an overall goal of accelerating marketing and business opportunities.
Business Benefits
Work closely with WBA members and partners to enable marketing and business opportunities.
Promote effective marketing channels for members to increase their influence in the industry.
Expected Deliverables
- Strengthen branding positioning – ensure success of the Alliance and other initiatives reflects on the WBA brands and sub-brands;
- Continue to enhance WBA’s members leadership position as the ‘voice of Wi-Fi’;
- Drive the engagement among exiting members and followers;
- Promote the works of the Alliance members which address business & technical issues, as well as opportunities for member companies;
- Work closely with media, journalists, research and analysts to strengthen and communicate all the potentials and benefits of Wi-Fi.
