On October 26th, the Wireless Broadband Alliance will launch the Enterprise Connectivity Forum at the Wireless Global Congress EMEA, co-located with Network X. It is designed to create a connected future, where enterprises thrive, customers experience seamless connectivity and the possibilities for innovation are endless.
Enterprise brands have long taken advantage of Wi-Fi to enhance their customers’ experience by connecting them to the internet. In retail for example enabling shoppers to access in-app services such as Scan&Go, sending real-time personalized offers and building loyalty as well as adding applications that enable the tracking of footfall and shopping journeys within the stores have been a popular use for Wi-Fi. In today’s world the importance of a digital strategy aligned with your business goals is paramount.
For example, mobile apps need connectivity and, indoors particularly, they need Wi-Fi. So indoors and where there is no or limited cellular coverage, Wi-Fi connectivity ensures enterprises can deliver frictionless in-app experiences.
In hospitality, Wi-Fi availability is rated as one of the top 3 factors why a guest will choose to stay at a hotel. For hotels around the world, providing a great guest Wi-Fi experience is not optional, its essential. Guests may have great connectivity in their bedroom or in the hotel bar, but what about in the conference center with many people trying to simultaneously connect? Are your staff required to be connected to Wi-Fi in order to better serve your customers?
And there are many more enterprise vertical and applications that are equally essential.
To that end, what defines a great guest Wi-Fi experience, are you delivering it and how can you turn Guest Wi-Fi into a business asset?
Security is key and ensuring a customers’ identity is kept safe and not compromised is essential. But what about enabling a good connectivity experience and performance; getting online in the first place and what about being able to interact with your customers, driving loyalty and ensuring monetization opportunities are not lost? At the same time ensuring that the investments made in developing a connectivity experience your customers (and you) will love are able to be integrated with the wider needs of your business, regardless of the technology underpinning it.
Tiago Rodrigues, President and CEO of the Wireless Broadband Alliance said, “Enterprise leaders have access to a tool kit of technology capabilities designed to help businesses thrive, at the WBA we want to help enterprise companies to realise their digital strategy and we believe the Enterprise Connectivity Forum is part of the toolkit to help them achieve that today”.
The Enterprise Connectivity Forum will bring together leaders from across the Wi-Fi ecosystem with enterprise brands to foster collaboration through our OpenRoaming™ program and our Ecosystem partners.
By eliminating barriers to entry we want to create an inclusive ecosystem where every business can thrive. By working together, with enterprises, operators, leading software and hardware players and industry players, we can leverage the power of Wi-Fi and OpenRoaming to revolutionize the customer experience and drive business growth.
Join us in Paris for the launch of the Enterprise Connectivity Forum – Register today and also enjoy all that the Wireless Global Congress EMEA has to offer.
