Market Work Group

TRENDS AND OPPORTUNITIES

The Market Work Group is dedicated to fostering, developing, and aligning diverse marketing activities to cater to the needs of WBA members.

Comprising marketing professionals from WBA members, the team actively promotes WBA’s initiatives, collaborates closely with media, journalists, researchers, and analysts, ensuring a positive and impactful presence in the industry.

The MWG Tiger teams are focused on enhancing the communication of the WBA members’ work through WBA Channels, as well as via various media and analyst channels, specifically in the area of:

• OpenRoaming
• Wi-Fi Sensing
• Private 5G and Wi-Fi

BUSINESS BENEFITS

Collaborate closely with WBA members and partners to empower marketing and business opportunities.

Facilitate the promotion of effective marketing channels for members, enhancing their influence and visibility in the industry.

Leverage WBA marketing and media/analyst opportunities by collaborating through the PMO Programs and MWG initiatives.

EXPECTED DELIVERABLES

• Strengthen branding positioning – ensure success of the Alliance and other initiatives reflects on the WBA brands and sub-brands
• Enhance WBA’s members leadership position as the ‘voice of Wi-Fi’
• Drive engagement among WBA members and followers
• Promote the works of the Alliance members which address business & technical issues, as well as opportunities for member companies
• Work closely with media, journalists, research and analysts to strengthen and communicate all the potentials and benefits of Wi-Fi