After welcoming Holafly to the Wireless Broadband Alliance in 2026, we recently had the chance to sit down with Elçin Sürücü Köseoğlu, Director of Roaming & Commercial Strategy, to learn more about Holafly and gain some insight on their goals as a member of the WBA.
Can you please provide a brief overview of Holafly?
Holafly is a global leader in eSIMs for travelers, offering coverage in over 200 destinations worldwide. With an outstanding 4.6/5 rating on Trustpilot and more than 15 million users, it has become one of the preferred connectivity solutions for international travelers. Its unlimited data offering is designed to provide peace of mind, ensuring users stay connected wherever they go without worrying about data limits.
How is 2026 shaping up for Holafly? Are there any announcements or launches you’d like to share?
2026 is a very exciting year for Holafly, following one big launch we did in 2025: Holafly Plans, which represents a reinvention of how roaming is used. It’s a global subscription model with one eSIM, installed once, that works seamlessly across destinations. It eliminates the need to switch SIMs or even manage multiple eSIMs. You simply install it and stop thinking about connectivity altogether. Holafly Plans includes unlimited data, hotspot capabilities, and a local phone number, all designed to make connectivity effortless and reliable. For us, it’s not just about the technology — it’s about removing the small but constant stress that comes with traveling.
What led Holafly to join the WBA, and what does the company ultimately hope to achieve through its membership?
Holafly joined the WBA in order to collaborate with key players across the global connectivity ecosystem and remain at the forefront of innovation in wireless services. Through this membership, Holafly aims not only to continuously elevate the quality and reliability of connectivity for its customers-especially in high-impact travel environments such as airports-but also to actively contribute to shaping more seamless, secure, and innovative connectivity experiences for travelers worldwide.
Click here to visit Holafly’s official website.
