Puwell Technology Inc. is a globally rooted innovator and the creator of the IPC360 Cloud ecosystem, operating from offices in New York, Tokyo, Ho Chi Minh City, and Penang, with a core R&D center in Hangzhou. Under its dual-brand strategy, VIRTAVO addresses consumer smart home needs, while ShowMo – Puwell’s specialized security brand—delivers advanced, flexible solutions for complex environments, including long-range wireless connectivity for outdoor and extended-range monitoring scenarios. The Wireless Broadband Alliance (WBA) is very excited to welcome Puwell as a new member in 2026, and you can learn more about the company by reading the interview below.

Can you please provide a brief overview of Puwell?

Puwell Technology is a global AIoT company specializing in consumer and professional wireless camera solutions. We design, develop, and deliver end-to-end video systems — from the camera hardware itself to the firmware, mobile apps, web platforms, and the cloud infrastructure that ties it all together. You can learn more about us at www.puwell.com.

We’re genuinely an international business. Our R&D center is based in Hangzhou, China, with manufacturing operations across China and Malaysia, and commercial presence in the United States, Japan, Malaysia, and Vietnam. That global footprint gives us the ability to serve diverse markets and move quickly on both product development and customer support.

What sets us apart technically is the depth of our in-house capabilities. We own the full stack — firmware, app, web, and cloud — built around a WebRTC-based architecture that prioritizes secure, real-time communication and seamless third-party integration. Our cloud device and video management platform is designed so that partners and customers can onboard quickly without heavy integration work on their end.

On top of that foundation, we’ve been investing heavily in Wi-Fi HaLow (IEEE 802.11ah) — developing long-range, low-power wireless solutions that extend reliable connectivity to environments where traditional Wi-Fi simply can’t reach. It’s a natural evolution of what we do: we already solve the software and cloud complexity, and now we’re solving the last-mile connectivity challenge as well. Together, that makes Puwell a fairly unique player in the AIoT camera space.

How is 2026 shaping up for Puwell? Any announcements or launches you’d like to share?

2026 is shaping up to be a pivotal year for us, particularly on the Wi-Fi HaLow front.

We’ve already brought to market a HaLow-based camera and hub system that we’re genuinely proud of. Thanks to the inherent advantages of the 802.11ah protocol — its sub-GHz propagation characteristics, obstacle penetration, and low power profile — our current solution can deliver stable video streaming at over one mile in suitable terrain. That’s not a lab number; that’s real-world performance in open outdoor environments. For large-scale perimeter security, smart agriculture, or remote site monitoring, this opens up deployment possibilities that simply weren’t practical before.

Building on that success, our major development focus for 2026 is a HaLow-based Wi-Fi 6 gateway — and this is where things get really interesting. Unlike our camera-and-hub system, which is purpose-built for video, this gateway will support Sub-1GHz, 2.4GHz, and 5GHz bands simultaneously, enabling any Wi-Fi device to connect over HaLow’s extended range. In other words, we’re expanding from solving the camera connectivity problem to solving the broader last-mile connectivity challenge for the entire IoT ecosystem.

We’re also continuing to gather field data from our existing deployments, which feeds directly back into our product iteration cycle. Real-world customer feedback has been invaluable in helping us refine performance and reliability across different environments.

We look forward to sharing more updates on both the gateway launch and broader ecosystem partnerships as the year progresses.

What led Puwell to join the WBA, and what does the company ultimately hope to achieve through its membership?

Honestly, joining WBA felt like a natural step for us. We’ve been building on Wi-Fi HaLow for some time now, and we’ve seen firsthand how powerful this technology can be — whether it’s delivering stable video over a mile away across open terrain, or laying the groundwork for a truly universal last-mile connectivity solution through our upcoming HaLow-based Wi-Fi 6 gateway. The technology works. What the ecosystem still needs is more real-world validation, more deployments, and more voices advocating for its broader adoption.

WBA sits at the center of that effort. It brings together the operators, technology vendors, and standard-setters who are actually shaping where Wi-Fi goes next — and for a company like Puwell, that’s exactly the right room to be in.

What we hope to contribute is something concrete — real products, real deployments, and real data that demonstrate what HaLow can do in practice. And we’re genuinely excited to work with partners within the WBA ecosystem to bring these solutions to life and accelerate adoption together.

Visit https://www.puwell.com/ to learn more.