Wireless Broadband Alliance calls for industry to capitalise on Wi-Fi advertising and location services
Latest report highlights monetisation potentials of Wi-Fi advertising across retail, hospitality, service, leisure, and transport sectors Singapore, February 2018 – The Wireless Broadband Alliance (WBA) has launched a new whitepaper outlining the monetisation opportunities that Wi-Fi driven location-based advertising presents for operators, service providers, enterprise and consumers. The whitepaper, entitled 'Wi-Fi: Value Add and Advertising',