TRENDS AND OPPORTUNITIES
The automotive connected vehicle market represents a significant growth opportunity, particularly in data offload and roaming, as vehicle-generated data continues to rise.
While current focus has been on vehicle-to-vehicle (V2V) communication using cellular and 802.11p technologies, the potential for data offloading to the cloud for applications like predictive maintenance, over-the-air updates, and other services is vast.
BUSINESS & MARKET BENEFITS
The business case for data exchange in connected vehicles is strong, with significant growth potential as costs decrease and coverage improves. Service providers are crucial to scaling these services, and as economic conditions evolve, broader adoption is anticipated.
By addressing challenges like cost and coverage, the market will unlock new opportunities for innovation.
Building on previous WBA initiatives and leveraging technologies such as Wi-Fi 7, OpenRoaming™, and AI/ML, WBA members in the automotive sector will engage key stakeholders to foster collaboration and openness in the connected vehicle market. This collective effort will accelerate growth and help capitalize on emerging business opportunities.