Boingo Wireless has released an update to its Wi-Finder iOS app which allows users to purchase Boingo subscriptions directly from their Apple account.
Fortmilltimes.com reported that by using the updated app, users will have access to Boingo’s 600,000 global hotspots with a single account.
Boingo, which launched in 2001, was the first global Wi-Fi operator and is a strong proponent of next generation hotspots (NGH) and Wi-Fi offload. Bjorn Thorngren, vice president of international markets at Boingo, said at the most recent Mobile World Congress that his company’s goal had always been to make the process of getting people connected as ‘painless and as quick’ as possible.
This most recent move suggests that the company, which has hotspots in hotels, cafés and airports around the world, is firmly pushing for a seamless process.
“Signing up for a Boingo subscription just became as easy as typing in your iTunes password,” said Dawn Callahan, senior vice president of marketing and sales for Boingo Wireless.
“iOS device owners already use their iTunes account to buy apps, music and other products on their phone or tablet; we’re adding that level of simplicity to the process of buying Wi-Fi,” he added.
According to businesswire.com, Boingo’s platform is one of the industry leaders in the monetization of Wi-Fi, which drives revenue through carrier offload, advertising and data based analytics.
