World-famous coffee chain Starbucks is hoping for a repeat of the success it enjoyed when it started providing free Wi-Fi to customers as it installs wireless charging facilities in some of its branches.
Some customers in the US now have the opportunity to power their smartphones and tablets as they surf the web for free, and the company says that pilot tests in Europe and Asia are on the way.
At present, the facilities are only available in a handful of stores in San Francisco, although the remaining 7,000-plus outlets across America will be covered in 2015. Once this is complete, the technology is expected to reach the UK and other countries across Europe.
The docks have been designed in partnership with Procter & Gamble, using its existing Duracell Powermat technology. The access will be provided through new coasters, dailydigestnews.com reports.
In order to make the most of the new service, customers must have devices with a wireless charging capabilities. These are often provided by a small chip within the phone, although the power can also be transferred through a magnetic ring which Starbucks says it will provide free of charge.
The firm’s chief digital officer, Adam Brotman, says the new service will improve customer convenience significantly. According to marketingweek.co.uk, he added: “Rather than hunting around for an available power outlet, they can seamlessly charge their device while enjoying their favourite food or beverage offering right in our stores.”
The move is likely to go down well with Starbucks’ huge customer-base. The company was one of the first major food & drink retailers to offer free Wi-Fi and its competitors soon followed suit. No doubt this move will also set a new standard.
