TRENDS AND OPPORTUNITIES
The Market Work Group (MWG) is dedicated to fostering, developing, and aligning diverse marketing activities to cater to the needs of WBA members.
Comprising marketing professionals from WBA members, the team actively promotes WBA’s initiatives, collaborates closely with media, journalists, researchers, and analysts, ensuring a positive and impactful presence in the industry.
The MWG Tiger teams are focused on enhancing the communication of the WBA members’ work through WBA Channels, as well as via various media and analyst channels, specifically in the area of:
- OpenRoaming
- Wi-Fi Sensing
- Private 5G and Wi-Fi
- Editorial Committee
BUSINESS & MARKET BENEFITS
Collaborate with WBA members and partners to drive marketing and business growth opportunities.
Promote effective marketing channels for members, boosting their visibility and influence within the industry.
Leverage WBA marketing and media opportunities through PMO Programs and MWG initiatives.
Enable Wi-Fi subject matter experts to produce content aligned with WBA’s strategic goals.
Create engaging articles or blogs to showcase industry thought leadership and highlight WBA members and supporters.
Expand WBA’s influence and appeal, providing a pipeline of compelling content that attracts new members and fosters collaboration.
