Mr. Chris Bruce
Managing Director and Board Member
Global Reach Technology
Chris is responsible for leading the Global Reach Technology team to deliver world class Wi-Fi authentication and user experience services for Operators, on a global basis. Chris has over 15 years experience in the Wi-Fi Service Provider sector: as CEO BT Openzone: Director BT Global Sales and Consulting including Wi-Fi roaming and has previously held the posts of Chair and Co-Chair of the WBA, representing BT.
He has more than 30 years of international experience in the telecommunications industry in a range of general management, product, marketing and sales channel roles he was responsible for business growth in the data communications, mobile, internet hosting, global voice and wireless broadband sectors.
Chris has a deep interest in innovation, entrepreneurship and new technologies. Chris has acted as mentor to start-ups in programmes eg Cognicity Smart Cities Challenge, PWC’s Swiftscale programme, a support of the BT Infinity Labs and has been a board advisor to Pie Mapping. He has a specific interest in the Industrial Internet of Things and Smart Cities and is a member of the WBA Connected Cities Advisory Board.
Prior to joining Global Reach Technology in 2018, Chris was at BT during which time he was vice president for BT’s pan-European Applications Hosting business and a board director of Inet Spa, a publicly quoted Italian hosting business in which BT was a shareholder. In 1998 he was sales & marketing director of Telfort Business Mobile (The Netherlands), launching the first 1800 GSM service in Holland. While at BT he also spent a secondment with the British government Department of Trade & Industry (DTI), where he managed the UK Broadband Britain programme. Prior to BT, Chris held a number of positions in product marketing with Ericsson Business Systems, Ascom and CASE Communications PLC.