In today’s hospitality industry, Wi-Fi is no longer a hotel amenity, it’s a deciding factor that defines the guest experience. Studies shows that reliable internet access ranks among the top three reasons guests choose a hotel. But “reliable” now means more than strong signal bars in the guest room. Guests expect connectivity that follows them across the lobby, meeting rooms, restaurants, and even beyond the property – automatically, securely, and without logins.
This is where OpenRoaming™, developed by the Wireless Broadband Alliance (WBA), is redefining what “great guest Wi-Fi” means.
