Our Vision

WBA’s vision is to drive the seamless and interoperable services experience via Wi-Fi within the global wireless ecosystem.

Our Mission

Our mission is to enable collaboration between service providers, technology companies and organizations to achieve that vision. WBA undertakes programs and activities to address business and technical issues, as well as opportunities, for member companies.

WBA work areas include advocacy, industry guidelines, trials and certification. Its key programs include NextGen Wi-Fi, 5G, IoT, Testing & Interoperability, Roaming and Policy & Regulatory Affairs, with member-led Work Groups dedicated to resolving standards and technical issues to promote end-to-end services and accelerate business opportunities.

Our Goals

Key Objectives

Define and Develop

Define and develop best practice for service providers to accelerate the delivery of state-of-the-art Wi-Fi Services for Carriers, Consumers, Enterprises and Cities realized through business guidelines, technical specifications, service standards, compliance guides, field trials and testing programs, certification and deployment guidelines.

Share and Promote

Share and promote thought-leadership and industry insights to drive business opportunities and growth for individuals and companies through WBA events like the Wireless Global Congress, Industry Awards, Innovation Showcase, Analyst and Media briefing sessions, WBA’s Global Wi-Fi Industry Report, Connected Communities Forum (CCF) and World Wi-Fi Day.

Foster and Enhance

Foster and enhance ecosystem engagement and adoption of the latest Wi-Fi and adjacent technologies realized through joint initiatives with key industry forums (GSMA, HTNG, LoRa Alliance, NGMN, OnGo Alliance, Wi-Fi Alliance, etc.), Regulators and Policy Makers among others Wi-Fi ecosystem players.

WBA Manifesto

The WBA is passionate about Wi-Fi. About making Wi-Fi ubiquitous. We are here to bring leadership and guidance to ensure a great Wi-Fi experience for everyone by:

Delivering maximum commercial benefit from Wi-Fi

Wi-Fi may be twenty years old, but its best days are ahead. We are here to help organizations gain the maximum commercial benefit from Wi-Fi by improving the economics of operating networks and enabling new revenue-generating services. No matter what sector they operate within.

Creating interoperability between wireless technologies

As fun as it might be to pit one wireless technology against another, it is commercially short-sighted. Network providers – and everyone else – benefit when they can use the appropriate blend of network technologies to deliver the right service in the right place at the right price. We are working to ensure that the technologies can coexist and converge to deliver the best results for everyone.

Guiding the next generation of Wi-Fi applications

Wi-Fi is a key part of the 4th industrial revolution, helping organizations to digitalize and transform. From connected vehicles and in-flight connectivity to super-fast, low latency Wi-Fi, IoT and smart homes and cities, there are many innovative emerging applications for Wi-Fi. Our role is to bring together the ecosystem to develop next-generation applications, services and building a sustainable business model for Wi-Fi.

Delivering an automatic and secure Wi-Fi experience, at home, work & on the go

When you reach a Wi-Fi hotspot, you need to open network settings, guess the right Wi-Fi provider, ask for a password or create a new account before you can log in. No-one enjoys that experience. We are working to put an end to all of that with an automatic and easy connection to Wi-Fi.

Advising and influencing governments and regulators

The WBA is the voice of the Wi-Fi industry, guiding governments, policy makers and regulators and advocating for positive change and championing seamless, secure, interoperable Wi-Fi.

Enabling safe and
secure Wi-Fi

Wi-Fi is already getting a security upgrade, making hacking even tougher for bad actors. As we continue to push for a best-in-class Wi-Fi experience, we will help organizations to deliver the safest possible Wi-Fi installations with user privacy assured.

Using Wi-Fi to bridge the digital divide

Wi-Fi is the most ubiquitous wireless technology in human history. It is already an enabler for business, education and communication – but it can do so much more. From our position at the center of the Wi-Fi ecosystem, we advocate to deliver the greater good and to help bridge the digital divide.

Promoting sustainable Wi-Fi

In homes, businesses and on devices, lower-energy Wi-Fi installations can make a dent in our collective power consumption and environmental impact. Together with our members we will continue to deliver better Wi-Fi with a lower carbon footprint.

Industry Partnerships

WBA actively engages and works with relevant wireless broadband forums in supporting harmonized technical development in the ecosystem. The industry forums with which WBA has established links are listed here:

Our Members

WBA’s membership includes major operators, service providers & industry players and other major companies from around the world that aiming to drive seamless, interoperable service experiences via Wi-Fi within the global wireless ecosystem.

The WBA Board includes Airties, AT&T, Boingo Wireless, Boldyn Networks, Broadcom, BT, Cisco Systems, Comcast, HFCL, Intel, Reliance Jio, Telecom Deutschland and Turk Telekom. For the complete list of current WBA members, please click here.