TRENDS AND OPPORTUNITIES
To meet the increasing demand for secure identification solutions, WBA is strategically focusing on the adoption of the upcoming IEEE 802.11bh Wi-Fi standard in 2024. This initiative aims to offer alternatives for device identification, thereby supporting industry players in overcoming reliance on randomized MAC addresses.
WBA’s collaborative efforts with 3GPP and IEEE, aimed at integrating Wi-Fi identities into 5G systems and addressing authentication challenges in the IoT landscape, not only provide opportunities for business growth and partnerships but also align with the broader industry trend of convergence between networking technologies.
BUSINESS BENEFITS
This project positions participating companies as leaders in secure identification solutions through the adoption of IEEE 802.11bh, offering alternatives for device identification and overcoming reliance on randomized MAC addresses.
WBA’s initiative to provide recommendations guides industry players in navigating the dynamic Wi-Fi landscape, aligning with trends of collaboration and convergence with 3GPP and IEEE.
By addressing identity management under strict privacy regulations, participating companies foster a secure environment for Wi-Fi technologies to thrive and ensure compliance within the industry.
