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So far WBA has created 721 blog entries.

Wireless Broadband Alliance calls for industry to capitalise on Wi-Fi advertising and location services

Latest report highlights monetisation potentials of Wi-Fi advertising across retail, hospitality, service, leisure, and transport sectors Singapore, February 2018 – The Wireless Broadband Alliance (WBA) has launched a new whitepaper outlining the monetisation opportunities that Wi-Fi driven location-based advertising presents for operators, service providers, enterprise and consumers. The whitepaper, entitled 'Wi-Fi: Value Add and Advertising',

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2019-05-09T12:27:46+01:00February 15th, 2018|WBA Press releases|

Wi-Fi For Proximity Marketing – A Powerful Combination Of Precision And Scale

Owen Geddes VP Market Development, Devicescape "Giving any access point the ability to function as a beacon allows for in-venue engagement and measurement which is not dependent on the consumer logging-in or connecting to venue Wi-Fi. The result is far wider consumer reach across a huge footprint of locations." - Owen

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2019-05-09T12:27:46+01:00February 15th, 2018|WBA Blog|

Wireless Broadband Alliance Industry Awards 2017 winners announced

LONDON, November 15, 2017— The Wireless Broadband Alliance (WBA) today announced the winners of the sixth annual WBA Industry Awards at its Wireless Global Congress event in New York. Judged by a panel of independent industry experts, analysts and journalists, each year the awards honor the most exceptional – and best practice - networks, smart

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2017-12-13T17:35:43+00:00November 15th, 2017|WBA Press releases|

Florin Baboescu: 5G Networks – The Role of Wi-Fi and Unlicensed Technologies

Florin Baboescu Scientist, Senior Principal Broadcom “The new 5G System (5GS) gives an opportunity for operators to extend their services.”    Florin Baboescu , Scientist, Senior Principal Broadcom As the Co-Chair of the 5G project group, I believe the new 5G System (5GS) gives an opportunity for operators to

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2020-09-14T17:08:22+01:00November 7th, 2017|WBA Blog|

Mark Grayson: 5G Networks – The Role of Wi-Fi and Unlicensed Technologies

Mark Grayson Distinguished Engineer, CTO Team, Cisco “5G is following Wi-Fi in its evolution” Mark Grayson, Distinguished Engineer, CTO Team, Cisco Nowadays, It is obviously much of the attention has been around spectrum specifics, but 5G’s embracing of an EAP based authentication framework and its broadening of identity concepts

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2019-05-09T12:27:48+01:00November 7th, 2017|WBA Blog|

The Role of Wi-Fi & Unlicensed Technologies in 5G

Despite being sill defined, 5G is becoming a priority for telecom operators as 5G comes with the promise of unseen services and a broad range of new use cases and business models ranging from enabling autonomous vehicles to smart agriculture and factories. 5G is expected to push the digitization of the economy further due to

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2020-09-14T16:53:19+01:00September 7th, 2017|WBA Blog|

Wireless Broadband Alliance outlines the vital role Wi-Fi and Unlicensed technologies play in the 5G framework definition

Latest WBA whitepaper reveals that Wi-Fi is the leading unlicensed technology under the 5G umbrella Singapore, 6 September 2017 – The Wireless Broadband Alliance (WBA) has published its initial assessment into how Wi-Fi and other unlicensed technologies will contribute to the 5G framework definition. The whitepaper explores the opinions of more than 65 companies across

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2019-05-09T12:27:49+01:00September 6th, 2017|WBA Press releases|

Purple: GDPR Compliant, New Profile Portal, and an Interesting Experiment

We recently had the opportunity to sit down with WBA member Purple and ask them a few questions. Gavin Wheeldon, CEO, was kind enough to take the time to speak with us and shed some light on a very interesting experiment that the company recently tried.

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2019-05-09T12:27:50+01:00July 25th, 2017|WBA Blog|

City Wi-Fi Roaming Project: Connecting the networks of major cities around the world this summer

Picture this: you’re on summer vacation in Barcelona, and while walking throughout the city, you’re able to seamlessly and securely roam between various Wi-Fi networks. Essentially, you’ll be able to enjoy consistent connectivity at all times – this is the City Wi-Fi Roaming Project! From June until the end of August, residents and visitors of

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2019-05-09T12:27:50+01:00July 18th, 2017|WBA Blog|

Major cities and leading global operators partner to deliver seamless Wi-Fi roaming

Over 60 cities and organizations support WBA’s City Wi-Fi Roaming project, bringing connectivity to 17 cities across the globe this summer Singapore, 18 July 2017 – As part of the ongoing celebrations to honor World Wi-Fi Day 2017, the Wireless Broadband Alliance (WBA) has announced that its City Wi-Fi Roaming project will run for a

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2019-05-09T12:27:50+01:00July 18th, 2017|WBA Press releases, Industry News|
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