Fairgame Partners with Purple to Enhance Customer Insights and Evolve the Guest Experience
Guest WiFi strengthens Fairgame’s data-led approach to customer engagement CHICAGO – June 18, 2025- Purple, a global leader in Guest WiFi and digital mapping that provides solutions to more than 80,000 global venues, has partnered with Fairgame, a London-based indoor immersive gaming venue for adults. Using Purple’s Guest WiFi technology, the partnership will enable Fairgame to
How Passengers Are Using On-Train Wi-Fi in 2025
Google tops the on-train Wi-Fi bandwidth league table, with Instagram, Facebook, Netflix and TikTok close behind, confirming rail passengers now expect a home broadband experience while on the move. Insights are drawn from the anonymised Wi-Fi traffic of more than two million daily users travelling on thousands of trains in service across Europe and
Wireless Broadband Alliance Announces Breakthrough Wi-Fi 7 Mesh Performance in Field Trial between Türk Telekom and TP-Link
Wireless Broadband Alliance Announces Breakthrough Wi-Fi 7 Mesh Performance in Field Trial between Türk Telekom and TP-Link London, UK, May 21st, 2025 — The Wireless Broadband Alliance (WBA), the global industry body dedicated to driving the seamless and interoperable service experience of Wi-Fi across the global wireless ecosystem, has today announced the successful completion
Simon Media & Experiences Teams Up with Adentro to Connect Retail Brands with Simon® Mall Shoppers
SAN FRANCISCO, April 1, 2025 - Adentro, the leading guest marketing solution for the restaurant, food and beverage, hospitality, and retail industries, announced a collaboration with Simon®, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment, and mixed-use destinations. Adentro will empower a segment of Simon Media & Experiences'
Key Highlights from the Enterprise Connectivity Forum: Driving the Future of Seamless Enterprise Wi-Fi
The recent Enterprise Connectivity Forum brought together industry leaders to explore the evolving landscape of enterprise Wi-Fi, with a sharp focus on seamless connectivity, security, and innovation. The event highlighted how organizations are using OpenRoaming™, Passpoint, and data-driven strategies to transform Wi-Fi from a basic utility into a powerful business enabler. Seamless and Secure
Experience OpenRoaming™ in Japan
This blog was written by Tiago Rodrigues, CEO of the Wireless Broadband Alliance. After witnessing the successful deployment of Wireless Broadband Alliance (WBA) OpenRoaming™ in the City of Westminster – Connect London Wi-Fi, I had the privilege of experiencing its full potential firsthand during my recent
Single sign-on Wi-Fi launched in central London
Thursday 30 January 2025 – Anyone living and working in Westminster, or visiting the city, will be able to enjoy seamless free public WiFi with a single sign-on, thanks to a new network being trialled by Westminster City Council and supported by the Mayor of London. Connected London WiFi is a new service that
New Wireless Broadband Alliance Report Drives Seamless Wi-Fi and Private 5G Inter-working for High-Speed, Low Latency Private Enterprise Networks
Report outlines technical innovations and standards for converged Wi-Fi and Private 5G Networks, streamlining management, reducing costs, and enhancing user experience in enterprise environments. London, UK, December 17, 2024 — The Wireless Broadband Alliance (WBA), the global industry body dedicated to driving the seamless and interoperable service experience of Wi-Fi across the global wireless ecosystem,
