Wi-Fi Everything
News has come hard and fast from the major mobile technology event Mobile World Congress, Barcelona, and there has been an ongoing theme – the progress of Wi-Fi. Wi-Fi has quite clearly been the technology to watch during the event and for good reasons. The WBA has been active in several ways to convey the
Wi-Fi Weekly Business Blog #2
Voice over Wi-Fi on a huge roll… The recent announcements from Cablevision and FreedomPop demonstrate a continuing interest in the development and launch of Voice over Wi-Fi services. Both developments – again – highlight the many use and business cases for Wi-Fi and provide yet another example of monetization being top of the agenda for
Wi-Fi Weekly Business Blog #1
This Week in Wi-Fi… Recently it was widely reported that Marriott International had been jamming its US customers’ Wi-Fi services within the conference and meeting facilities of their hotel. While the case raised a number of interesting issues, the underlying question is one of making the business model for Wi-Fi provision stack-up for venue providers.
WBA Wi-Fi Industry Survey: Improved Customer Experience a Key Driver for Carrier Wi-Fi Investment
Today, the WBA published its report on the Wi-Fi hotspot market compiled by global research company Maravedis-Rethink. The annual survey revealed that 70% of respondents said a key motivation for deploying carrier-grade Wi-Fi in their systems would be to improve customer experience and therefore increase subscriber retention. In addition, 41% cited this as the single