Kuala Lumpur, October 4, 2012 – Greenpacket, a leading developer of next generation mobile broadband and networking solutions, today delivers another technological advancement in the delivery of heterogeneous network experience by injecting Wi-Fi QoS features in its portfolio of Carrier Wi-Fi Experience Management and Mobile Data Offload solutions.

The objectives of Wi-Fi QoS are multiple; it improves the ability of devices to discover Wi-Fi networks, provides an effective means to mobile operators to prioritize and select the right Wi-Fi access point for attachment and in turn offers the best of Wi-Fi experience to subscribers

With the proliferation of Wi-Fi enabled devices and the vast availability of Wi-Fi networks, Operators are aware of the importance of integrating Wi-Fi as part of its cellular and/or fixed network as a compliment. In keeping up with the pace of subscriber’s bandwidth need and application usage variety, Operators should recognize that Quality of Service (QoS) mechanism in Wi-Fi is a much lauded basic requirement. The Wi-Fi QoS feature works as a client-based checker that aggregates, measures and monitors the subscriber device and Wi-Fi network status in assisting to switch between 3G, 4G and Wi-Fi. To provide carrier-grade service, a robust QoS implementation is necessary to gain visibility of the Wi-Fi link to avoid latency and jitter which can affect service quality.

Greenpacket is actively engaging major carriers in both the North American and European market for its QoS products and is seeing increased interest in Asia Pacific. A clear trend is emerging in which Wi-Fi dominates as the convergent technology of choice for cellular operators, either to enhance network offerings or for data offloading to ease 3G congestion.

Kelvin Lee, Senior General Manager of Greenpacket said, “Data offloading is not just simply moving subscribers from 3G to Wi-Fi. Our solution’s QoS capability ensures user experience is maintained before and after offload. With QoS, poor user experience with Wi-Fi within the Operator’s network will become a thing of the past. Operators can now guarantee its subscribers satisfactory user experience even with multiple service offerings.”

“With the flurry of smartphones already in the market and newer ones equipped with LTE, operator networks will be further stressed as subscribers demand even richer multimedia contents and applications. Not all networks will have full 4G LTE availability and until that happens, the bulk of traffic will rely heavily on the 3G network and making Wi-Fi even more prominent as a complimentary network to share the data load.” Lee added.

“Further ahead, the standard of Hotspot 2.0 supporting QoS as one of its many features is still in its infancy and, most Wi-Fi access point forming Wi-Fi networks today are not Hotspot 2.0 ready. Our solution architecture is readily available to bridge this gap. Beyond that it also works hand in hand with ANDSF features to support delivery of advanced QoS policies, roaming, network selection and more.” said Lee.

About Greenpacket:
Greenpacket prides itself as a leading developer of next generation mobile broadband and networking solutions. Its carrier-grade solutions and award-winning consumer devices help telecommunications operators open new avenues, meet new demands, and enrich lifestyles while forging new relationships. Greenpacket believes in a future of limitless freedom in wireless communications and commits to meeting the needs of customers through innovative solutions.

Greenpacket is the solutions pillar of Green Packet Berhad, which is founded in 2000 in the Silicon Valley. Green Packet Berhad is now headquartered in Kuala Lumpur, Malaysia and listed on the Main Board of the Malaysian bourse. It has over 1000 employees with nine operations across the globe. For more information visit: www.greenpacket.com

For more information about this press release please contact:

Sales & Marketing Contact:
Carol Koh, Director, Global Marketing
Green Packet Berhad
M : +1 604 368 7336 (Canada) / +6016 226 7336 (Malaysia)
E: carol.koh@greenpacket.com