Wi-Fi access is part of our basic needs in daily life. In locations such as coffee shops, airports, hotels, hospitals and public transport many enterprises are offering short-term or temporary Internet access.
It is common to start new connections by using a Captive Portal presented as a landing or log-in page which may require authentication, payment, acceptance or EULA/T&C or other valid credentials that both the host and users agree to adhere by.
WBA Members proposed to develop a whitepaper that will provide a rigorous observation and analysis of the current behaviors these Captive Portals display on different platforms; addressing key challenges to enterprises on network control, security implications and user experience, aligning tactics for presentation and user tracking; looking at the security aspects as well as providing suggested guidelines for client behavior that will gain adoption as a unified standard by client manufacturers and network hardware manufacturers.
To illustrate the challenges and opportunities, the paper will also provide real use cases and recommendations on how to enhance seamless user experience with on-boarding tactics, which will also include PasspointTM enablement as well as various other options which allow venues & enterprises to increase brand awareness, business opportunities and improve their monetization models.