Next Generation Wireless (5G and Unlicensed)

Captive Network Portal Standards for Wi-Fi

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Business objectives

• Bring awareness of Captive Network Portal limitations and the fragmented use cases across platforms and manufacturers

• Simplify the deployment and operation of premium and free public Wi-Fi networks based on advertising marketing monetization

Project information

Wi-Fi access is part of our basic needs in daily life. In locations such as coffee shops, airports, hotels, hospitals and public transport many enterprises are offering short-term or temporary Internet access.

It is common to start new connections by using a Captive Portal presented as a landing or log-in page which may require authentication, payment, acceptance and EULA/T&C or other valid credentials that both the host and users agree to adhere by. To illustrate the challenges and opportunities, the paper will also provide real use cases and recommendations on how to enhance seamless user experience with on-boarding tactics, which will also include Passpoint™ enablement as well as various other options which allow venues & enterprises to increase brand awareness, business opportunities and improve their monetization models.

Target Audience

Target Audience includes WBA members, Wi-Fi advocates, industry analysts, Wi-Fi operators, Cellular Operators, networking equipment providers, app developers


  • Analyze features of Captive Portals display on different platforms
  • Address key challenges, limitations for enterprises on network control, security implications and user experience, aligning tactics for presentation and user tracking
  • Establish deployment guidelines and standards for a secure end user experience
  • Provide solutions and recommendations to technical problems related to captive portals and the provision of paid access through online-payment


In-Home, In-home Wi-Fi, Chipset, Wi-Fi 6 (802.11ax), 802.11ax, Home portal, Internet of things, IoT, Security, QoS, Smart home