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Brand Guidelines
The brand identity rules help us to communicate more effectively by establishing simple principles for the way we use the visual elements. In order to help understand more about our aims and the work that we do, we need to:
• Maintain Focus
• Be simpler and clearer in order to be more helpful to our members and partners
• Project a distinctive and cohesive personality so that our members and partners understand more about the way we work
• Maintain a consistent look that is harmonious, positive and coherent
For our full logo suite, see here
Logo Suite
To ensure maximum clarity of the WBA brand and sub-brands, the files supplied here should be the only versions used across all media. Versions of the WBA master logos, WGC logos and OpenRoaming logos are featured here, for any further files necessary, please contact us here
To see how to use these logos correctly and how to maintain consistency across our brand, see here
In-Home Wi-Fi Multi-AP Solutions Trial Report
The latest In-Home Wi-Fi Multi-AP Solutions Trial Report provides testing and analysis of all these Multi-AP features and capabilities and defines a set of performance metrics and subsequent test plans which collected from a group of operators’ live use cases, conducted in a real operating environment. The report is brought to you by WBA Next Gen Work Group – In-Home Wi-Fi Project Team.
WBA Annual Industry Report 2022
The 2022 WBA Annual Industry Report takes a look at the industry trends and drivers occurring in the Wi-Fi industry with the ongoing COVID-19 pandemic reinforcing the central role of Wi-Fi for indoor connectivity in all aspects of our lives. In the last two years, Wi-Fi has become the lifeline for working, learning, playing and increasingly for telemedicine and other sensitive applications. With success comes greater responsibility. Ongoing standardization work and innovation are aimed at creating a supercharged and predictable Wi-Fi that delivers a high quality experience.
The momentum enjoyed by Wi-Fi is driven by a combination of factors. These include the game-changing addition of the 6GHz spectrum band in a growing number of countries around the world; the rapid commercial availability and market adoption of Wi-Fi 6 and 6E; and the flurry of innovative services ranging from the WBA OpenRoaming™ to Wi-Fi sensing.
The Wi-Fi experience is becoming more deterministic thanks to the combination of technology innovations resulting in higher throughput and lower latencies. Wi-Fi 7 promises to supercharge Wi-Fi 6 with new techniques such as multi-link operation and time sensitive networking while leveraging spectrum dynamically with automatic frequency coordination. Wi-Fi is also increasingly integrated into cellular networks both at the access and core network level. Industries from hospitality to healthcare and transportation to smart cities are embracing this deterministic Wi-Fi to support new use cases and business models. They also use Wi-Fi to support their own digital transformation, empowering their employees and increasing their overall operational efficiency.
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