Resource Centre Archive - Page 31 of 66 - Wireless Broadband Alliance

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Resources Centre

Wi-Fi Value-Add and Advertising

Wi-Fi: Value Add and Advertising explores the value-added use cases of Wi-Fi advertising and location services, to help service providers to capitalise on their Wi-Fi networks. The report also highlights and includes case studies of operators and organisations exploiting this technology today, including Boingo works with airport venue and Devicescape’s partnership with Cancer Research UK.

15 - 02 - 18 | WBA white papers

WBA Annual Industry Report 2017/18

This year’s Annual Industry Report from the Wireless Broadband Alliance (WBA) comes at a highly significant time for the wireless ecosystem. As user demands for fast, reliable, affordable wireless data continue to rise, service providers are also considering how to expand and transform their business models with new use cases. As Wi-Fi and other technologies evolve, there is the opportunity to connect a vast array of devices, vehicles, sensors and buildings, to support applications which have scarcely been possible before. Many of these discussions about new connected services and business cases are taking place in the context of the next generation of wireless technologies, 5G. Like most stakeholders, the WBA believes that 5G will, unlike previous generations of standards, be more than a cellular radio definition. Instead, it will be a broad platform which integrates multiple radio access technologies (RATs) in unlicensed, shared and licensed spectrum. This year’s report examines these business opportunities in detail, along with the technology and spectrum developments which will enable them.

13 - 12 - 17 | Industry Reports