Resources Centre
CATEGORIES
Awards Case Study: Best Wi-Fi for Social Impact – KEPCO
Industry Awards 2025 Shortlist Case Study by KEPCO for Best OpenRoaming Deployment
Awards Case Study: Best Wi-Fi for Social Impact – Project Access
Industry Awards 2025 Shortlist Case Study by Project Access for Best Wi-Fi for Social Impact
Awards Case Study: Best OpenRoaming Deployment – AIDA & Cisco
Industry Awards 2025 Shortlist Case Study by AIDA & Cisco for Best OpenRoaming Deployment
OpenRoaming in Hospitality
In today’s hospitality industry, Wi-Fi is no longer a hotel amenity, it’s a deciding factor that defines the guest experience. Studies shows that reliable internet access ranks among the top three reasons guests choose a hotel. But “reliable” now means more than strong signal bars in the guest room. Guests expect connectivity that follows them across the lobby, meeting rooms, restaurants, and even beyond the property – automatically, securely, and without logins.
This is where OpenRoaming™, developed by the Wireless Broadband Alliance (WBA), is redefining what “great guest Wi-Fi” means.
The Growing Presence of OpenRoaming in Japan
Following the successful completion of the 2025 Osaka-Kansai Expo, the event proved to be a powerful catalyst for connectivity innovation across Japan. OpenRoaming played a central role , enabling seamless and secure Wi-Fi access for millions of international visitors and domestic travelers. The “Osaka Free Wi-Fi OpenRoaming” service, deployed across key venues, transportation hubs, and public areas throughout Osaka, demonstrated how large-scale, federated connectivity can enhance user experience and support Japan’s smart city vision.
Smart Wi-Fi Transforms Retail Media
Explore How OpenRoaming™ Is Revolutionizing Retail Media and Shopper Engagement
As retail environments evolve to meet the demands of connected consumers, OpenRoaming™ offers a powerful solution for seamless, secure Wi-Fi access. The “Smart Wi-Fi Transforms Retail Media” case study highlights how Simon and Adentro are leveraging OpenRoaming to unlock rich shopper insights and deliver measurable ROI through frictionless connectivity.
See the Impact of Seamless Wi-Fi on Retail Experiences
Discover how OpenRoaming is enabling retail leaders to transform venues into data-driven media platforms. Learn how retailers can join the WBA OpenRoaming initiative to provide effortless Wi-Fi access, enhance customer engagement, and boost revenue through smarter, real-time marketing.
Download the Case Study and see how next-generation Wi-Fi is powering the future of retail media today.
Driving ROI with OpenRoaming Guest Wi-Fi
Discover How OpenRoaming™ Is Elevating Guest Wi-Fi and Driving Real-World Marketing ROI
In today’s competitive hospitality landscape, brands like Anheuser-Busch InBev are turning to OpenRoaming™ to deliver frictionless, secure Wi-Fi that enhances customer experience and marketing performance. The “Driving ROI with OpenRoaming Guest Wi-Fi” case study reveals how AB InBev and Adentro used seamless connectivity to increase pub foot traffic and deliver measurable campaign results.
See the Impact of Smarter Wi-Fi in Hospitality Venues
Learn how OpenRoaming is enabling beverage and hospitality brands to connect with guests at scale—without passwords, portals, or friction. Explore how to join the WBA OpenRoaming initiative and unlock deeper insights, loyalty, and ROI through intelligent guest Wi-Fi.
Download the Case Study and see how effortless connectivity is transforming guest engagement and marketing outcomes.
