Dallas, USA – 19th May 2026 — Today Uplink unveiled its Connectivity Marketplace, a new commercial platform built to unlock the economic potential of OpenRoaming, Passpoint, Wi-Fi offload and neutral host networks. The launch is being marked with a live demonstration at Network X and Wireless Global Congress in Dallas.

Built specifically for the evolving roaming and federation ecosystem, the Uplink Marketplace introduces a multi-party exchange model that enables operators, identity providers, neutral host networks and enterprises to transact at scale through a unified commercial and settlement layer.

Addressing the industry’s commercial evolution

Wireless Broadband Alliance (WBA), through initiatives such as WRIX and OpenRoaming®, has successfully standardised seamless and secure Wi-Fi roaming capabilities globally. As real-world deployments continue to accelerate, the industry is evolving toward more scalable commercial and operational models that can support broader adoption beyond specific geographies, simplify multi-party interoperability, reduce dependence on bilateral commercial arrangements, and modernise legacy settlement processes.

Uplink is designed to support this evolution through a scalable, technology-agnostic exchange platform that streamlines commercial interoperability across the ecosystem. The platform supports multiple identity types, including SIM, eSIM, Passpoint profiles and application-based authentication.

Uplink addresses this gap by providing:

  • A many-to-many marketplace architecture
  • Automated usage collection, rating and settlement
  • Support for dynamic pricing models, including corridor-based pricing
  • Native integration with OpenRoaming and Passpoint ecosystems
  • A neutral exchange layer serving both supply and demand participants

Enabling a scalable global Wi-Fi economy

The Uplink Marketplace is designed to support a broad ecosystem of participants, including:

Supply side

  • Neutral host and venue networks
  • Managed Wi-Fi providers
  • Smart city and transport networks
  • OpenRoaming-enabled networks
  • Aggregated Wi-Fi footprints

Demand side

  • Mobile network operators (MNOs)
  • MVNO and eSIM providers
  • Identity providers and OpenRoaming IDPs
  • Global enterprises
  • Travel connectivity platforms
  • By enabling these participants to interoperate commercially as well as technically, Uplink aims to accelerate:
  • Adoption of OpenRoaming globally
  • Monetisation of neutral host infrastructure
  • Scalable Wi-Fi offload for mobile operators
  • Enterprise-grade seamless connectivity

Built for industry alignment

Uplink has been designed to complement the work of the Wireless Broadband Alliance and broader industry initiatives, aligning with:

  • OpenRoaming federation frameworks
  • Passpoint provisioning models
  • GSMA Wi-Fi offload and roaming principles

Executive commentary

Carlos Lei CEO of Uplink, said:
“OpenRoaming has solved the access problem. What the industry needs now is a scalable commercial model. Uplink provides that missing layer, a neutral marketplace where supply and demand can meet, transact and settle efficiently at global scale.”

Tiago Rodrigues, CEO of the Wireless Broadband Alliance, said:
“The successful global adoption of OpenRoaming has standardized secure, seamless access. The next phase of industry growth will depend on scalable commercial frameworks and ecosystem-wide partnerships. Marketplace-based models, such as Uplink’s, can help accelerate adoption and enable monetization of neutral host and Wi-Fi offload ecosystems at scale.”

Early adoption and roadmap

Uplink is currently onboarding early marketplace participants, with initial focus on:

  • High-density venues and neutral host environments
  • Travel and eSIM connectivity providers
  • Operator offload corridors
  • Enterprise and smart city deployments

Future roadmap developments include enhanced settlement capabilities, expanded federation integrations, and advanced commercial tooling for marketplace participants.

About Uplink

Uplink is a connectivity marketplace platform enabling global, scalable commercial exchange across Wi-Fi, OpenRoaming, Passpoint and mobile offload ecosystems.

By combining marketplace dynamics with automated settlement and federation integration, Uplink provides the infrastructure required to support the next phase of global wireless connectivity.